Web Analyst

Apply now

Web Analyst

Our DNA

DNA accelerates data driven marketing transformation. We are marketing and media data pioneers that bring data to life for some of the world’s biggest brands and media investors. We offer brands access to a broad portfolio of digital data services that allows them to benefit from a vast amount of new marketing and advertising technologies.


DNA groups a diverse team of 25 highly specialized data-driven, digital marketing and media experts from 11 nationalities. Since our inception in 2015, we have grown from a data creator into the preferred supplier of many brands.


We create, manage, integrate, visualize and analyse multiple sources of data. We interpret data and allow data to tell stories. And we help clients mature their in-house data capabilities towards advanced insights generation, advanced data analytics and applied artificial intelligence.


We take pride in innovating the way in which brands are built through relevant, personalized consumer experiences.

FULL-TIME · AMSTERDAM

Your DNA

We are looking for a talented analyst to join our team of data experts and innovate the way web analytics is done. Your peers already recognize you as an expert and you are looking for a new stimulating environment to become a master? We want to meet you!

Role purpose

The Web Analyst is engaging with both external as well as internal clients for whom we design and implement the data collection foundation and utilize it to produce the insights that will support our clients’ growth.

You will work in teams with other experts usually consisting of marketing and media experts, data strategists and consultants, market insights specialists and data visualization experts. In some projects you will work together directly with client teams on a longer term basis as we work towards joint business partnerships with our strategic clients.

Key Accountabilities

Together with our data consultants and insights specialists, you help clients with:

  • Web and media data tracking audit and quality assessments ;
  • Tagging solution design and implementation ;
  • Implementation planning, training and coaching to client technical teams ;
  • Build web analytics dashboards for performance and customer journey monitoring ;
  • Design analysis methodologies in order to solve questions from the clients with an innovative twist ;
  • Produce insights (eg. marketing, digital media and content performance, consumer segmentation) and present recommendations to an audience of marketers and senior management at the client side.

Your Profile

To be successful in this role it is advantageous of you to hold the following qualifications and experiences:

  • Marketing & Data Analytics talent with 2-7 years of relevant working experience
  • Affinity with FMCG and food retail and/or CRM based consumer relationships (e.g. banking, insurance, telco, utilities) ;
  • Critical thinking and status quo challenging in order to keep the team’s expertise level high and keep innovating ;
  • Ability to apply web analytics methods and help clients to define success metrics and dashboard visualization (with the help of mock-ups and prototypes) ;
  • Advanced web tracking (event tracking, ecommerce tracking, javascript) ;
  • Master on the Google Analytics platform and/or on other main web analytics platforms (eg. Adobe) ;
  • Experience with audience management and activation (eg. using a DMP or a marketing cloud) ;
  • Experience with clickstream data and how to use it for producing the richest insights (eg. using Google Big Query, SPSS Modeler or other analytical modelling tools) ;
  • Knowledge of advanced analytics methodologies (eg. attribution modelling, marketing mix modelling, econometric models) and creativity in setting up new analysis ;
  • Ability to present findings of complex analysis with simple stories and charts ;
  • Strong in English is a prerequisite, Dutch and/or another global language a bonus.

We are part of the global Dentsu Aegis Network which offers some great perks. We can provide you with the opportunity of working in a global organization with all the benefits you may expect: personal development opportunities both through on the job as well as more structured learning; a wide variety of financial benefits; and of course our offices are clean and IT always works ;) Couple that concept with the family feeling of a medium sized business and you are getting pretty close to what it’s like to work at DAN DNA.

Working with some of the best in our field at DAN DNA goes hand in hand with working in one of the best offices in the city - we love to work in a modern, sophisticated office in Amsterdam with a breathtaking view of the IJ-river and one of the Amsterdam ports. If you are not just down for the looks, than we invite you to join us and indulge in an office lunch together. It’s our favorite moment of the day!

Ga naar onze website